SEM Training
The main goal of SEM training is to teach people how to market websites and raise their exposure on search engine results pages (SERPs) by using paid advertising techniques. Through platforms like Google Ads and Bing Ads, participants gain knowledge about managing pay-per-click (PPC) campaigns, optimizing ad performance, and generating targeted traffic. Researching keywords, managing bids, creating ad text, and performance statistics are all covered in the program.
- 10+ Courses
- 30+ Projects
- 400 Hours
SEM Training is suitable for the following target audiences:
Professionals in digital marketing: Perfect for people currently in the field and wish to broaden their knowledge of SEM tactics and paid search advertising.
Entrepreneurs and Business Owners: This is ideal for entrepreneurs and business owners who want to improve their online visibility and use search engine marketing to increase leads and conversions.
Marketing Managers: For marketing managers who wish to supervise and carry out SEM tactics for the digital marketing initiatives of their company.
SEO experts and content producers: beneficial for those working in organic SEO or content production who want to incorporate sponsored search strategies into a more all-encompassing digital marketing strategy.
IT and online Development Professionals: Since SEM tactics have a direct impact on user engagement and online traffic, they are helpful for IT professionals working on website development.
SEM Manager/Expert: overseeing PPC campaigns, maximising advertising expenditures, and raising company conversion rates.
Digital Marketing Specialist: Increasing online visibility and driving sales by combining SEM with other digital marketing techniques.
Paid Search Analyst: Applying data-driven insights to analyze and enhance the effectiveness of paid search campaigns.
Google Ads Specialist: Concentrating on establishing and refining programs to optimize return on investment.
Digital Marketing Consultant: Offering PPC and SEM advisory services to companies looking to boost their online visibility.
The USA and Canada have a high demand for SEM specialists, especially in retail, technology, healthcare, and e-commerce sectors. These positions provide competitive pay and plenty of room for professional progression in the rapidly expanding digital marketing industry.
- Agile Overview
- Agile Manifesto & Principles
- Agile vs. Traditional (Waterfall) Approaches
- Scrum, Kanban, XP – overview of frameworks
- Role of a Business Analyst in Agile BA responsibilities in Agile teams
- Collaboration with Product Owner, Scrum Master, Dev Team
- Scrum Deep Dive
- Roles, Events, Artifacts
- Product Backlog, Sprint Planning, Review, and Retrospective
- Kanban Basics (WIP limits, continuous flow)
- Scaling Agile (SAFe, LeSS, Nexus) – intro level
- Tools included : Jira / Trello setup basics
- Gathering Requirements in Agile
- Just-in-time requirements
- Collaborative discovery
- User Stories & Acceptance Criteria
- INVEST criteria and Definition of Ready / Done
- Story Mapping & Backlog Grooming
- Jira / Confluence Training
- Backlog creation, story linking, boards
- Wireframing & Prototyping
- Tools: Balsamiq / Figma / Draw.io
- Facilitation Techniques
- Agile workshops (Story Mapping, Impact Mapping)
- Agile Planning Levels (Roadmap, Release, Sprint planning)
- Estimation Techniques (Planning Poker, T-Shirt sizing)
- Prioritization Methods (MoSCoW, Kano Model, WSJF)
- Performance Metrics (Velocity, Burnup/Burndown charts , Lead/Cycle Time)
- BA Contribution Metrics (Requirements churn, value tracking)
- How to create and maintain Dashboards in Jira
- Case Study: Analyse sprint reports & suggest improvements
- Stakeholder Management
- Effective Communication
- Facilitation & Conflict Resolution
- Agile Project Simulation End-to-end product backlog creation
- Resume Building for Agile BA
- Mock Interviews & Job Placement
This course is ideal for aspiring Business Analysts, working professionals transitioning to Agile roles, Product Owners, Project Managers, and anyone interested in Agile practices and business analysis.
No technical background is required. The course is designed to help non-technical individuals understand Agile concepts and tools in a practical, easy-to-follow manner.
The duration for Agile Business Analyst training is 2 months (8 weeks), with sessions held 2 times per week (either during week or weekends), including theory, hands-on practice and project work.
Yes, upon successful completion, you’ll receive a Certificate of Completion from Checkmate IT Tech. We also guide you on pursuing global certifications like IIBA-AAC and ICAgile-BA.
Absolutely! The course includes hands-on exercises, case studies, and a capstone project to simulate real Agile environments.
We offer online training classes to promote easy access to all candidates. Recordings are also made available for revision or if you miss a session.
Yes. We provide resume reviews, mock interviews, LinkedIn optimization, and guidance on job portals to help boost your chances in the job market.
You can enroll via our website or contact our support team directly via email or phone. We’ll guide you through the quick and easy registration process.
https://checkmateittech.com/
Email info@checkmateittech.com OR Call Us +1-347-4082054
- Submit Form
Job opportunities in USA and Canada
SEM Manager/Expert: overseeing PPC campaigns, maximising advertising expenditures, and raising company conversion rates.
Digital Marketing Specialist: Increasing online visibility and driving sales by combining SEM with other digital marketing techniques.
Paid Search Analyst: Applying data-driven insights to analyze and enhance the effectiveness of paid search campaigns.
Google Ads Specialist: Concentrating on establishing and refining programs to optimize return on investment.
Digital Marketing Consultant: Offering PPC and SEM advisory services to companies looking to boost their online visibility.
The USA and Canada have a high demand for SEM specialists, especially in retail, technology, healthcare, and e-commerce sectors. These positions provide competitive pay and plenty of room for professional progression in the rapidly expanding digital marketing industry.
