IBM Unica Campaign Training
Checkmate IT Tech offers comprehensive IBM Unica Campaign training program which empowers you to design, execute and analyze marketing campaigns with precision and impact. Whether you’re a marketing professional or an IT specialist supporting marketing teams this course will equip you with the skills to drive real results. Don’t miss this opportunity to become an IBM Unica Campaign expert! Register now to gain an edge in the marketing world.
- 10+ Courses
- 30+ Projects
- 400 Hours
Marketing Professionals: People who want to use IBM Unica to manage campaigns more efficiently and improve their marketing automation abilities.
Campaign Managers: Campaign managers are experts in organising, carrying out, and evaluating marketing campaigns and use Unica to optimize workflows.
Data analysts: Those who use Unica’s data manipulation tools and concentrate on consumer segmentation and targeting.
IT Specialists: IT specialists are technical staff members who work within an organization to implement and maintain marketing automation tools.
Campaign Manager: In charge of planning and carrying out advertising initiatives.
Marketing Automation Specialist: Implementing and overseeing automated marketing procedures is the responsibility of a marketing automation specialist.
Data analyst: Examining consumer information to guide marketing plans.
CRM Specialist: Using Unica for targeted marketing and managing customer relationships.
In the USA and Canada, companies in a variety of industries, including banking, retail, healthcare, and telecommunications, are actively looking for experts in IBM Unica Campaign to improve their marketing initiatives. Positions needing experience in Unica Campaign are regularly listed on job portals such as Indeed and Glassdoor, suggesting a strong need for qualified individuals in this area.
- Agile Overview
- Agile Manifesto & Principles
- Agile vs. Traditional (Waterfall) Approaches
- Scrum, Kanban, XP – overview of frameworks
- Role of a Business Analyst in Agile BA responsibilities in Agile teams
- Collaboration with Product Owner, Scrum Master, Dev Team
- Scrum Deep Dive
- Roles, Events, Artifacts
- Product Backlog, Sprint Planning, Review, and Retrospective
- Kanban Basics (WIP limits, continuous flow)
- Scaling Agile (SAFe, LeSS, Nexus) – intro level
- Tools included : Jira / Trello setup basics
- Gathering Requirements in Agile
- Just-in-time requirements
- Collaborative discovery
- User Stories & Acceptance Criteria
- INVEST criteria and Definition of Ready / Done
- Story Mapping & Backlog Grooming
- Jira / Confluence Training
- Backlog creation, story linking, boards
- Wireframing & Prototyping
- Tools: Balsamiq / Figma / Draw.io
- Facilitation Techniques
- Agile workshops (Story Mapping, Impact Mapping)
- Agile Planning Levels (Roadmap, Release, Sprint planning)
- Estimation Techniques (Planning Poker, T-Shirt sizing)
- Prioritization Methods (MoSCoW, Kano Model, WSJF)
- Performance Metrics (Velocity, Burnup/Burndown charts , Lead/Cycle Time)
- BA Contribution Metrics (Requirements churn, value tracking)
- How to create and maintain Dashboards in Jira
- Case Study: Analyse sprint reports & suggest improvements
- Stakeholder Management
- Effective Communication
- Facilitation & Conflict Resolution
- Agile Project Simulation End-to-end product backlog creation
- Resume Building for Agile BA
- Mock Interviews & Job Placement
This course is ideal for aspiring Business Analysts, working professionals transitioning to Agile roles, Product Owners, Project Managers, and anyone interested in Agile practices and business analysis.
No technical background is required. The course is designed to help non-technical individuals understand Agile concepts and tools in a practical, easy-to-follow manner.
The duration for Agile Business Analyst training is 2 months (8 weeks), with sessions held 2 times per week (either during week or weekends), including theory, hands-on practice and project work.
Yes, upon successful completion, you’ll receive a Certificate of Completion from Checkmate IT Tech. We also guide you on pursuing global certifications like IIBA-AAC and ICAgile-BA.
Absolutely! The course includes hands-on exercises, case studies, and a capstone project to simulate real Agile environments.
We offer online training classes to promote easy access to all candidates. Recordings are also made available for revision or if you miss a session.
Yes. We provide resume reviews, mock interviews, LinkedIn optimization, and guidance on job portals to help boost your chances in the job market.
You can enroll via our website or contact our support team directly via email or phone. We’ll guide you through the quick and easy registration process.
https://checkmateittech.com/
Email info@checkmateittech.com OR Call Us +1-347-4082054
- Submit Form
Job opportunities in USA and Canada
Campaign Manager: In charge of planning and carrying out advertising initiatives.
Marketing Automation Specialist: Implementing and overseeing automated marketing procedures is the responsibility of a marketing automation specialist.
Data analyst: Examining consumer information to guide marketing plans.
CRM Specialist: Using Unica for targeted marketing and managing customer relationships.
In the USA and Canada, companies in a variety of industries, including banking, retail, healthcare, and telecommunications, are actively looking for experts in IBM Unica Campaign to improve their marketing initiatives. Positions needing experience in Unica Campaign are regularly listed on job portals such as Indeed and Glassdoor, suggesting a strong need for qualified individuals in this area.
