Google Digital Marketing & E-commerce Training
Participants in Google Digital Marketing & E-commerce Training gain fundamental knowledge and useful skills in e-commerce, social media marketing, SEO, SEM, and digital marketing tactics. The course covers crucial technologies like Google Ads, Analytics, and e-commerce platforms, giving students the skills they need to create successful online marketing campaigns and run digital stores.
- 10+ Courses
- 30+ Projects
- 400 Hours
Google Digital Marketing & E-commerce Training is suitable for the following target audiences:
Aspiring Digital Marketers: Perfect for people who want to work in digital marketing and get a firsthand look at Google’s marketing platforms and tools.
E-commerce Entrepreneurs: Ideal for entrepreneurs or small business owners looking to expand their online storefronts, boost their online visibility, and maximise client acquisition.
Marketing Professionals: Ideal for current marketing professionals who wish to expand their SEO, SEM, and e-commerce knowledge while specializing in digital marketing tactics.
Consultants and Freelancers: This is perfect for consultants and freelancers who want to broaden their service offerings to include e-commerce administration and digital marketing for customers.
Students and Career Changers: Excellent for professionals in other fields or students wishing to transition into e-commerce or digital marketing.
Digital marketing specialist: Create and carry out advertising campaigns, administer social media accounts, and optimise websites for search engines.
SEO/SEM Specialist: To increase exposure and generate traffic, concentrate on managing pay-per-click (PPC) advertising campaigns and optimising the content of websites.
E-commerce Manager: An e-commerce manager is responsible for managing an online store, including product listings, customer service, and online sales tactics.
Content Marketing Strategist: Create a content strategy to engage audiences and establish brand awareness on blogs, websites, and social media.
Email marketing specialist: Create and carry out email marketing programs to build clientele and advertise goods.
PPC Specialist: Oversee paid advertising campaigns on Google Ads and other platforms to increase conversions and targeted visitors.
Digital marketing and e-commerce professionals can find plenty of work in the USA and Canada in media, technology, retail, and finance. Job openings in these industries are expanding due to the ongoing expansion of Internet commerce, providing competitive pay and chances for professional progress.
- Agile Overview
- Agile Manifesto & Principles
- Agile vs. Traditional (Waterfall) Approaches
- Scrum, Kanban, XP – overview of frameworks
- Role of a Business Analyst in Agile BA responsibilities in Agile teams
- Collaboration with Product Owner, Scrum Master, Dev Team
- Scrum Deep Dive
- Roles, Events, Artifacts
- Product Backlog, Sprint Planning, Review, and Retrospective
- Kanban Basics (WIP limits, continuous flow)
- Scaling Agile (SAFe, LeSS, Nexus) – intro level
- Tools included : Jira / Trello setup basics
- Gathering Requirements in Agile
- Just-in-time requirements
- Collaborative discovery
- User Stories & Acceptance Criteria
- INVEST criteria and Definition of Ready / Done
- Story Mapping & Backlog Grooming
- Jira / Confluence Training
- Backlog creation, story linking, boards
- Wireframing & Prototyping
- Tools: Balsamiq / Figma / Draw.io
- Facilitation Techniques
- Agile workshops (Story Mapping, Impact Mapping)
- Agile Planning Levels (Roadmap, Release, Sprint planning)
- Estimation Techniques (Planning Poker, T-Shirt sizing)
- Prioritization Methods (MoSCoW, Kano Model, WSJF)
- Performance Metrics (Velocity, Burnup/Burndown charts , Lead/Cycle Time)
- BA Contribution Metrics (Requirements churn, value tracking)
- How to create and maintain Dashboards in Jira
- Case Study: Analyse sprint reports & suggest improvements
- Stakeholder Management
- Effective Communication
- Facilitation & Conflict Resolution
- Agile Project Simulation End-to-end product backlog creation
- Resume Building for Agile BA
- Mock Interviews & Job Placement
This course is ideal for aspiring Business Analysts, working professionals transitioning to Agile roles, Product Owners, Project Managers, and anyone interested in Agile practices and business analysis.
No technical background is required. The course is designed to help non-technical individuals understand Agile concepts and tools in a practical, easy-to-follow manner.
The duration for Agile Business Analyst training is 2 months (8 weeks), with sessions held 2 times per week (either during week or weekends), including theory, hands-on practice and project work.
Yes, upon successful completion, you’ll receive a Certificate of Completion from Checkmate IT Tech. We also guide you on pursuing global certifications like IIBA-AAC and ICAgile-BA.
Absolutely! The course includes hands-on exercises, case studies, and a capstone project to simulate real Agile environments.
We offer online training classes to promote easy access to all candidates. Recordings are also made available for revision or if you miss a session.
Yes. We provide resume reviews, mock interviews, LinkedIn optimization, and guidance on job portals to help boost your chances in the job market.
You can enroll via our website or contact our support team directly via email or phone. We’ll guide you through the quick and easy registration process.
https://checkmateittech.com/
Email info@checkmateittech.com OR Call Us +1-347-4082054
- Submit Form
Job opportunities in USA and Canada
Digital marketing specialist: Create and carry out advertising campaigns, administer social media accounts, and optimise websites for search engines.
SEO/SEM Specialist: To increase exposure and generate traffic, concentrate on managing pay-per-click (PPC) advertising campaigns and optimising the content of websites.
E-commerce Manager: An e-commerce manager is responsible for managing an online store, including product listings, customer service, and online sales tactics.
Content Marketing Strategist: Create a content strategy to engage audiences and establish brand awareness on blogs, websites, and social media.
Email marketing specialist: Create and carry out email marketing programs to build clientele and advertise goods.
PPC Specialist: Oversee paid advertising campaigns on Google Ads and other platforms to increase conversions and targeted visitors.
Digital marketing and e-commerce professionals can find plenty of work in the USA and Canada in media, technology, retail, and finance. Job openings in these industries are expanding due to the ongoing expansion of Internet commerce, providing competitive pay and chances for professional progress.
