Google Digital Marketing & E-commerce Training
Participants in Google Digital Marketing & E-commerce Training gain fundamental knowledge and useful skills in e-commerce, social media marketing, SEO, SEM, and digital marketing tactics. The course covers crucial technologies like Google Ads, Analytics, and e-commerce platforms, giving students the skills they need to create successful online marketing campaigns and run digital stores.
- 10+ Courses
- 30+ Projects
- 400 Hours
Google Digital Marketing & E-commerce Training is suitable for the following target audiences:
Aspiring Digital Marketers: Perfect for people who want to work in digital marketing and get a firsthand look at Google’s marketing platforms and tools.
E-commerce Entrepreneurs: Ideal for entrepreneurs or small business owners looking to expand their online storefronts, boost their online visibility, and maximise client acquisition.
Marketing Professionals: Ideal for current marketing professionals who wish to expand their SEO, SEM, and e-commerce knowledge while specializing in digital marketing tactics.
Consultants and Freelancers: This is perfect for consultants and freelancers who want to broaden their service offerings to include e-commerce administration and digital marketing for customers.
Students and Career Changers: Excellent for professionals in other fields or students wishing to transition into e-commerce or digital marketing.
Digital marketing specialist: Create and carry out advertising campaigns, administer social media accounts, and optimise websites for search engines.
SEO/SEM Specialist: To increase exposure and generate traffic, concentrate on managing pay-per-click (PPC) advertising campaigns and optimising the content of websites.
E-commerce Manager: An e-commerce manager is responsible for managing an online store, including product listings, customer service, and online sales tactics.
Content Marketing Strategist: Create a content strategy to engage audiences and establish brand awareness on blogs, websites, and social media.
Email marketing specialist: Create and carry out email marketing programs to build clientele and advertise goods.
PPC Specialist: Oversee paid advertising campaigns on Google Ads and other platforms to increase conversions and targeted visitors.
Digital marketing and e-commerce professionals can find plenty of work in the USA and Canada in media, technology, retail, and finance. Job openings in these industries are expanding due to the ongoing expansion of Internet commerce, providing competitive pay and chances for professional progress.
- Overview of digital marketing and e-commerce models
- Understanding online customer behavior and buyer journey
- Introduction to Google Digital Marketing & E-commerce framework
- Branding, value proposition, and messaging basics
- Setting marketing and sales goals
- Overview of tools used in the course
- E-commerce platforms overview
- Product listing and catalog management
- Website structure and navigation best practices
- User experience and conversion basics
- Checkout flow and trust elements
- Introduction to store optimization
- How search engines work
- Keyword research and search intent
- On-page SEO fundamentals
- Content planning for blogs and product pages
- Technical SEO basics
- Measuring SEO performance
- Introduction to Google Ads
- Search, Display, and Shopping campaigns
- Keyword match types and bidding strategies
- Ad copywriting basics
- Budget planning and campaign setup
- Campaign performance monitoring
- Role of social media in e-commerce
- Organic vs paid social strategies
- Content calendars and engagement tactics
- Email marketing fundamentals
- Campaign creation and automation basics
- Compliance and best practices
- Introduction to Google Analytics
- Tracking users, sessions, and conversions
- Funnel analysis and attribution
- Reading reports and dashboards
- Using data to optimize campaigns
- Common analytical mistakes and solutions
- Conversion rate optimization techniques
- A/B testing basics
- Remarketing and audience segmentation
- Upselling and cross-selling strategies
- Inventory and pricing insights
- Scaling successful campaigns
- End-to-end digital marketing and e-commerce project
- Multi-channel campaign planning
- Performance analysis and reporting
- Resume and interview preparation
- Mock Interviews & Job Placement
This course is ideal for beginners, working professionals, entrepreneurs, and students interested in online marketing and e-commerce.
No. The course starts from fundamentals and builds up gradually.
The duration is 2 months (8 weeks), with sessions held 2 times per week (either during week or weekends), including theory, hands-on practice and project work.
Yes, upon successful completion, you’ll receive a Certificate of Completion from Checkmate IT Tech.
Yes weekly practice assignments are included. The final week focuses on an end-to-end digital marketing and e-commerce project.
We offer online training classes to promote easy access to all candidates. Recordings are also made available for revision or if you miss a session.
Yes. We provide resume reviews, mock interviews, LinkedIn optimization, and guidance on job portals to help boost your chances in the job market.
Yes, the course covers UX, conversion optimization, and growth strategies.
Yes, both Google Ads and Google Analytics are covered with hands-on examples.
You can enroll via our website or contact our support team directly via email or phone. We’ll guide you through the quick and easy registration process.
Email info@checkmateittech.com OR Call Us +1-347-4082054
- Submit Form
Job opportunities in USA and Canada
Digital marketing specialist: Create and carry out advertising campaigns, administer social media accounts, and optimise websites for search engines.
SEO/SEM Specialist: To increase exposure and generate traffic, concentrate on managing pay-per-click (PPC) advertising campaigns and optimising the content of websites.
E-commerce Manager: An e-commerce manager is responsible for managing an online store, including product listings, customer service, and online sales tactics.
Content Marketing Strategist: Create a content strategy to engage audiences and establish brand awareness on blogs, websites, and social media.
Email marketing specialist: Create and carry out email marketing programs to build clientele and advertise goods.
PPC Specialist: Oversee paid advertising campaigns on Google Ads and other platforms to increase conversions and targeted visitors.
Digital marketing and e-commerce professionals can find plenty of work in the USA and Canada in media, technology, retail, and finance. Job openings in these industries are expanding due to the ongoing expansion of Internet commerce, providing competitive pay and chances for professional progress.
Student Reviews
“The analytics and optimization sessions helped me improve my online store’s performance. I now feel confident reading reports and making data-based decisions.” Suneel Kumar “The capstone project tied everything together. It was great to work on a realistic scenario and present results like a real marketer.”
