Enterprise Marketing Management Training
Enterprise Marketing Management Training Online by Checkmate IT Tech offer a transformative journey, elevating your expertise and mastering essential skills. Our Enterprise Marketing Management (EMM) training equips you with the tools and techniques to plan, execute, and optimize marketing campaigns on a large scale. Perfect for marketing managers, analysts, and strategists, this course covers everything from campaign automation to data-driven strategy all designed to help you drive impactful, measurable results.
- 10+ Courses
- 30+ Projects
- 400 Hours
Marketing Professionals: Designed for marketers who want to improve their ability to oversee intricate marketing campaigns, data, and strategy at the corporate level.
Marketing Directors and Managers: Perfect for mid-to-senior-level managers in charge of marketing budgets and teams who wish to increase ROI and streamline processes.
CRM and Digital Marketing Specialists: Ideal for experts that use digital marketing tools and CRM systems to assist them incorporate enterprise-level strategy into their daily operations.
Professionals in data analysis and business intelligence: Designed for those who examine marketing data and offer insights to support decision-making in sizable corporations.
Marketing Technology Consultants and Vendors: Targeted at consultants and tech vendors looking to provide services and solutions in line with enterprise marketing requirements.
Enterprise Marketing Manager: Managing teams, spearheading marketing efforts, and maximising their impact are all responsibilities of an enterprise marketing manager.
Marketing Operations Manager: Managing and optimizing marketing procedures while guaranteeing seamless departmental cooperation is the responsibility of the marketing operations manager.
CRM Specialist/Manager: Manage client information, refine interaction tactics, and use targeted marketing to improve customer satisfaction.
Digital Marketing Strategist: Creating and carrying out digital campaigns that complement corporate goals is the responsibility of a digital marketing strategist.
Marketing Data Analyst: Examining huge datasets to produce useful insights and raise the efficacy of campaigns.
Marketing Technology Consultant: Consulting firms on the deployment and enhancement of enterprise marketing technologies is the responsibility of marketing technology consultants.
EMM experts in the USA and Canada can find competitive positions that provide growth and innovation opportunities due to the high demand in sectors including technology, retail, finance, and healthcare.
- Agile Overview
- Agile Manifesto & Principles
- Agile vs. Traditional (Waterfall) Approaches
- Scrum, Kanban, XP – overview of frameworks
- Role of a Business Analyst in Agile BA responsibilities in Agile teams
- Collaboration with Product Owner, Scrum Master, Dev Team
- Scrum Deep Dive
- Roles, Events, Artifacts
- Product Backlog, Sprint Planning, Review, and Retrospective
- Kanban Basics (WIP limits, continuous flow)
- Scaling Agile (SAFe, LeSS, Nexus) – intro level
- Tools included : Jira / Trello setup basics
- Gathering Requirements in Agile
- Just-in-time requirements
- Collaborative discovery
- User Stories & Acceptance Criteria
- INVEST criteria and Definition of Ready / Done
- Story Mapping & Backlog Grooming
- Jira / Confluence Training
- Backlog creation, story linking, boards
- Wireframing & Prototyping
- Tools: Balsamiq / Figma / Draw.io
- Facilitation Techniques
- Agile workshops (Story Mapping, Impact Mapping)
- Agile Planning Levels (Roadmap, Release, Sprint planning)
- Estimation Techniques (Planning Poker, T-Shirt sizing)
- Prioritization Methods (MoSCoW, Kano Model, WSJF)
- Performance Metrics (Velocity, Burnup/Burndown charts , Lead/Cycle Time)
- BA Contribution Metrics (Requirements churn, value tracking)
- How to create and maintain Dashboards in Jira
- Case Study: Analyse sprint reports & suggest improvements
- Stakeholder Management
- Effective Communication
- Facilitation & Conflict Resolution
- Agile Project Simulation End-to-end product backlog creation
- Resume Building for Agile BA
- Mock Interviews & Job Placement
This course is ideal for aspiring Business Analysts, working professionals transitioning to Agile roles, Product Owners, Project Managers, and anyone interested in Agile practices and business analysis.
No technical background is required. The course is designed to help non-technical individuals understand Agile concepts and tools in a practical, easy-to-follow manner.
The duration for Agile Business Analyst training is 2 months (8 weeks), with sessions held 2 times per week (either during week or weekends), including theory, hands-on practice and project work.
Yes, upon successful completion, you’ll receive a Certificate of Completion from Checkmate IT Tech. We also guide you on pursuing global certifications like IIBA-AAC and ICAgile-BA.
Absolutely! The course includes hands-on exercises, case studies, and a capstone project to simulate real Agile environments.
We offer online training classes to promote easy access to all candidates. Recordings are also made available for revision or if you miss a session.
Yes. We provide resume reviews, mock interviews, LinkedIn optimization, and guidance on job portals to help boost your chances in the job market.
You can enroll via our website or contact our support team directly via email or phone. We’ll guide you through the quick and easy registration process.
https://checkmateittech.com/
Email info@checkmateittech.com OR Call Us +1-347-4082054
- Submit Form
Job opportunities in USA and Canada
Enterprise Marketing Manager: Managing teams, spearheading marketing efforts, and maximising their impact are all responsibilities of an enterprise marketing manager.
Marketing Operations Manager: Managing and optimizing marketing procedures while guaranteeing seamless departmental cooperation is the responsibility of the marketing operations manager.
CRM Specialist/Manager: Manage client information, refine interaction tactics, and use targeted marketing to improve customer satisfaction.
Digital Marketing Strategist: Creating and carrying out digital campaigns that complement corporate goals is the responsibility of a digital marketing strategist.
Marketing Data Analyst: Examining huge datasets to produce useful insights and raise the efficacy of campaigns.
Marketing Technology Consultant: Consulting firms on the deployment and enhancement of enterprise marketing technologies is the responsibility of marketing technology consultants.
EMM experts in the USA and Canada can find competitive positions that provide growth and innovation opportunities due to the high demand in sectors including technology, retail, finance, and healthcare.
